FILIPINO RETAILERS SHINE AS ROCKSTARS DURING THE 2023 RETAIL EMPLOYEES ' DAY ( RED ) CELEBRATION
2023 In a spectacular showcase of appreciation and acknowledgment , Filipino retailers and employees claimed the spotlight during the 2023 Retail Employees ' Day ( RED ) celebration , guided by the theme " Rockstars of Retail ," an initiative led by the Philippine Retailers Association ( PRA ). The 6th Annual RED celebration observed annually on December 12th , shone a light on the industry ' s genuine heroes — the dedicated employees and frontliners who personify the essence of retail .
Honoring the True Rockstars of Retail
Aligned with PRA ' s RED campaign theme , this year ' s celebration paid tribute to the exceptional individuals in the retail sector . These true rockstars of retail go above and beyond , providing outstanding customer service while wholeheartedly embracing the digital age with passion and enthusiasm . Their dedication makes each shopping experience unforgettable and contributes significantly to the growth of the retail sector .
A Resounding Tribute to Idols & Innovators in Retail
PRA members , including Ace Hardware , Alfamart , CHG Global Inc ., Expressions Stationary Shop , Golden ABC ( Penshoppe Group ), Primer
Group of Companies , Quorum Group , Riverbanks Center , Sportshouse , Suyen Corporation ( BENCH ), United Limsun International Trading Corp ., Vogue Concepts , and Wilcon Depot , and others , actively participated in this year ' s RED celebration . Retailers across the nation recognized their employees as Rockstars of Retail , presenting messages of appreciation , giveaways , awards , video tributes , parties , and sports fests to make the day truly special for the retail employees .
About Retail Employees Day ( RED )
Retail Employees Day ( RED ) is a global celebration initiated by the Trust for Retailers & Retail Associates of India ( TRRAIN ) in 2011 . Adopted worldwide , including the Philippines in 2018 , RED aims to express gratitude to retail employees , especially front liners . Over 700 brands and six million employees have participated in the celebration globally , with significant engagement in India , Turkey , Qatar , United Arab Emirates , and Bangladesh .
In the Philippines , the PRA has been a pioneer in the RED celebration since 2018 , recognizing the paramount importance of showing gratitude for the remarkable service of retail employees . The celebration continues to gain momentum , bringing together retailers , employees , and the community in a shared spirit of gratitude and recognition .