Q4 2023 Philippine Retailing Magazine Q4 PRA Magazine_Digital | Page 14

11 MEMBERS ’ CORNER
PHILIPPINE RETAILING

STRONGER TOGETHER : CELEBRATING 24 YEARS OF DATCHE AND ALLIANCE PARTNERSHIP

The DATCHE and Alliance Software partnership has withstood the test of time . For over two decades , these homegrown Cebuano companies have been working hand-in-hand to provide Filipino businesses with comprehensive POS solutions tailored to their needs .
In celebration of this collaboration , the DATCHE + ALLIANCE Amazing Race was held last September 23 . This event aims to strengthen the partnership between the two POS experts while giving them the chance to visit the numerous DATCHE-Alliance POS clients in Ayala Center Cebu . During the event , Ms . May Marie Tan-Go , DATCHE ’ s Chief Operating Officer highlighted the significance of the DATCHE-Alliance partnership , “ We partnered with Alliance Software more than two decades ago because we knew that in this rapidly evolving business landscape , there ’ s nothing better than having a partner you can count on .”
With Alliance specializing in software development and DATCHE in automation equipment and systems integration , it ’ s apparent why this partnership has been successful . The combined expertise allows them to fully understand and provide what clients need while ensuring that POS systems meet the requirements of BIR and major malls .
The 24-year-long DATCHE-Alliance partnership showcases the power of local businesses collaborating to make a global impact . With this , they look forward to all the exciting developments in the realm of POS solutions , as they continue to work , innovate , and succeed together for many more years .
She added , “ Collaboration has been instrumental in our ability to provide businesses with cutting-edge technology and unparalleled support . As we move forward together , we remain dedicated to empowering Filipino businesses , ensuring they have the tools and expertise needed to thrive in this competitive industry .”
DATCHE and Alliance have always shared a passion for helping Filipino businesses succeed . From their humble beginnings , their expertise has since gained them the trust of many clients across the Philippines .

IT WAS A CELEBRATION OF FUN IN THE OUTDOORS WITH THE R . O . X . OUTDOOR FESTIVAL !

’ Tis the season to get out and have fun and nobody understood the assignment better than R . O . X . as they brought back the R . O . X . Outdoor Festival ! Last November 25 and 26 , R . O . X . drew in adventure enthusiasts from all around the Metro to be part of fun challenges and exciting displays at the R . O . X . Outdoor Festival .
R . O . X . is the ultimate outdoor superstore , making world-renowned brands accessible to the country . These brands were front and center at the BGC Passionfest , transforming High Street into a playground of sorts during this 2-day celebration .
Everyone was blown away as Kokoi Baldo came to do an amazing special performance which opened up to the main highlight of the
THE POS EXPERTS . [ Front , left to right ] Johny Benjamin ( DATCHE Manila Branch Manager ), Jocelyn Bacsal ( DATCHE Operations Director ), May Marie Tan-Go ( DATCHE Chief Operating Officer ), Robert Cheng ( Alliance President / CEO ), Mark Bryan Tan ( DATCHE VP – Sales ), Tejay Luna ( Alliance Asst . VP – Sales and Marketing ), Elsie Benarao ( DATCHE Sales Director ), Francis Lim ( DATCHE Product Manager ), together with the rest of the DATCHE and Alliance POS team members [ second and third rows ].
Festival , the Travel and Adventure Fashion Show . As models came down the runway , the set up changed , reflecting the transitioning of seasons . Featuring the Summer , Fall , and Winter collections of Quiksilver , ROXY , DC , Billabong , RVCA , Revibe , Salomon , Columbia and The North Face , the clothes and accessories were in their element , maximizing the technology behind every item and gear .
While participants had a blast completing challenges and checking out the exhibits , the Festival got even more people talking with its vibrant outdoor market . The outdoor market was a massive success as shoppers got huge discounts and special promos from their favorite outdoor brands . With the holidays fast approaching , it was the perfect place to find the right gear for friends and family who love adventure .
This event was also a good opportunity for travelers and adventurers to connect with each other as R . O . X . launched the R . O . X . community . This online platform is bridging the gap between thriving outdoor communities and their need for a specialized virtual one-stop shop for all their gear . The innovative web app gives users access to helpful content and exclusive deals from premier outdoor brands , making it an essential app for everyone looking to step up their adventure game .
The R . O . X . Outdoor Festival was not just an event but an experience shared by everyone who calls the outdoors their home . Find out more about R . O . X . and how to be part of the R . O . X . community when you like them on Facebook and follow them on Instagram @ roxphilippines .
R . O . X . is exclusively operated by the Primer Group of Companies , Asia ’ s next retail giant .