TABLE OF CONTENTS PHILIPPINE RETAILING
How Do Leading Brands Defend and Grow Their E-commerce Market Share Vaibhav Dabhade , Founder and CEO at Anchanto
Philippine retail industry : Innovate or evaporate
PRA in Action
PRA News Updates
Meralco brings transformative value to customers , communities , and the country
A Beauty That Transcends Beyond the Eyes of the Beholder with Flawless Face and Body Clinic
Retail News Capsule
Members ’ Corner
Revolutionizing Retail : A Blueprint for Future Success
Technology in Retail : Escaping the Complexity Trap
PHILIPPINE RETAILING EDITORIAL TEAM
Mayan Sangil
Aira Villanueva MANAGING EDITOR
Paul Payongayong GRAPHIC DESIGNER
EDITORS-IN-CHIEF
BM Miranda
Gigi Lariosa Yukiko Tsukamoto Donna Enverga Marc-André Kamel Joey Roi Bondoc
CONTRIBUTORS
The Philippine Retailing is the official quarterly publication of the Philippine Retailers Association with office at 2607 / 2610 Jollibee Plaza F . Ortigas Jr . Road ( formerly Emerald Ave .) Ortigas Center ,
Pasig City , Philippines
Telephone Nos .: ( 632 ) 8687-4985 , 8687-4180 , 8687-4181 Fax No .: ( 632 ) 8636-0825 . For questions , comments , suggestions , contributions or ad placements email us at : communications @ philretailers . com and marketing @ philretailers . com
The views and opinions expressed in our published works are those of the author ( s ) and do not reflect the opinions of the PRA or its Editors .