TABLE OF CONTENTS PHILIPPINE RETAILING
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Rosemarie Bosch-Ong : A Transformational Leader of the Modern Times
Retail News Capsule
Retailers harness AI and machine learning to combat soaring inflation and optimize demand forecasting
The Future of Retail : The Age of Convergence , Part 2
PRA News Updates
Metro Manila retail market continues to recover
Leverage data-driven marketing to increase customer loyalty
Small Retailers Leverage Technology To Stay Fully Operational with Fewer Associates
Member ’ s Corner
Letter from the EDITOR-IN-CHIEF
Wow , what a night ! Our recent Outstanding Filipino Retailers Awards ( special edition ) was a night to remember as the country ' s movers and shakers of retail gathered together to honor our outstanding retailers who survived and thrived thru resiliency , innovation , and concern for the environment during the pandemic years . We all know how retail struggled during those times . Bur thru sheer grit , and concern for their employees and their communities , they rose above the challenges and difficulties . That alone is already a badge of honor that every retailer -- big or small -- can proudly wear on their sleeves .
As your association , we were with you every step of the way during those pandemic years---providing knowledge and information , assistance , and representation to help you navigate the situation and prepare you for the new normal . We all healed as one !
Congratulations to all the winners and we also salute our Special Awards recipients ---- Ayala Malls , Robinsons Malls , and SM Supermalls --- for being the retailers ' " crucible " that helped them " fight another day " Here ' s to more victories for retailers !
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As you may know , the PRA -- represented by our Vice Chairman Bobby Claudio ( Toby ’ s Sports ) -- is at the forefront of lobbying for the VAT Exemption for foreign tourists . The bills are getting traction and with the blessings of President Bongbong Marcos , we hope this will move forward faster so that our country as a whole can benefit from a potential increase in tourism and tourist shopping . Once everything is already in place , we urge our retailers to participate in this program and help boost our tourism .
Evelyn Balmeo-Salire Editor-In-Chief
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2023 OFR Special
PHILIPPINE RETAILING EDITORIAL TEAM
The Philippine Retailing is the official quarterly publication of the Philippine Retailers Association with office at 2607 / 2610
Jollibee Plaza F . Ortigas Jr . Road ( formerly Emerald Ave .) Ortigas Center , Pasig City , Philippines
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PRA in Action
The views and opinions expressed in our published works are those of the author ( s ) and do not reflect the opinions of the PRA or its Editors .
Mayan Sangil Managing Editor
BM Miranda Circulation Manager
Paul Payongayong Graphic Designer
Telephone Nos .: ( 632 ) 8687-4985 , 8687-4180 , 8687-4181 Fax No .: ( 632 ) 8636-0825 . For questions , comments , suggestions , contributions or ad placements email us at : ebbs @ philretailers . com or communications @ philretailers . com
Evelyn Balmeo-Salire Editor-in-Chief
Contributors Kristie Davison , RELEX Solutions Gino Dizon , Bain & Co . Yukiko Tsukamoto , Bain & Co . Marc-André Kamel , Bain & Co . Joey Roi Bondoc , Colliers Gigi Lariosa , Zebra Technologies Jubin Mehta , Capillary