15 MEMBERS ’ CORNER PHILIPPINE RETAILING
2GO TRAVEL REVITALIZES INTEREST FOR SEA TRAVEL IN THE PHILIPPINES THROUGH YOUNG ADVOCATES
Invites budding content creators to 2GOKada Creators Cruise
Blessie Cruz , 2GO AVP for Marketing . “ We know that as young creatives , the 2GOKada community are ready to discover new ways of seeing the Philippines and are game for trying new experiences . Through the 2GOKada Creators Cruise , we provide this opportunity for these creators to diversify their content , to offer new ideas and to ignite their creativity .”
Sign-ups for the 2GOKada Creators Cruise are ongoing until May 1 , 2023 through https :// bit . ly / 2GOKada2023 .
2GO Travel , an advocate for Philippines tourism via sea travel , opens the opportunity to spark the same passion and interest in a new breed of creatives and content creators . As the government ramps up initiatives to invigorate tourism and modernize travel infrastructure , 2GO capitalizes on the perfect time to inspire the younger generation to experience the best of the Philippines by sea .
In partnership with the Department of Tourism , 2GO is preparing a thrilling sail-elebration experience this summer for content creators , dubbed the 2GOKada Creators Cruise .
The 2GOKada Creators Cruise will be the summer ’ s culminating activity for over 100 content creators – the 2GOKada community . This first-of-its-kind , invitation-only festival at sea will have the 2GOKada travel for free and get inspired by three days of workshops , masterclasses and a concert onboard . All these while experiencing stunning sea views and onboard amenities such as hotel-like accommodations , sundeck , salon and spa , and a variety of dining options on MV 2GO Masagana , one of 2GO ’ s most modern vessels .
“ 2GO is excited to welcome the 2GOKada community and give them a taste of what keeps our passion for sea travel alive ," said
CAPILLARY NAMED A LEADER ON THE FORRESTER WAVE REPORT ON LOYALTY TECHNOLOGY SOLUTIONS
Forrester , a global independent research firm comes up with the Wave reports in various industries . The Forrester Wave™ is a guide for buyers considering their purchasing options in a technology marketplace and is based on Forrester ’ s analysis and opinion . In its latest report , Forrester Wave for Loyalty Technology Solutions , Q1 2023 , Capillary has been named a Leader along with Epsilon and Kobie .
In Forrester ’ s 28-criterion evaluation of loyalty technology solution providers , they identified the 12 most significant ones — Annex Cloud , Bond Brand Loyalty , Capillary Technologies , Comarch , Epsilon , Kobie , Mastercard , Merkle , Oracle , Punchh , Salesforce , and Tenerity — and researched , analyzed , and scored them . The report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs .
For the ‘ current offering ’ criteria , Capillary scored 4.12 / 5 followed by Epsilon which scored 4.10 / 5 . The report authored by Mary Pilecki and Cole Walsh states , “ Brands continue to invest in loyalty programs and loyalty technology solutions to help them engage and retain consumers — who are cutting back on spending and looking for more deals in response to higher prices .
According to Forrester ’ s Marketing Survey , 2023 , 53 % of B2C marketing decision-makers plan to increase their spend on loyalty technology in 2023 , and economic uncertainty and scrutiny of marketing budgets has renewed marketers ’ focus on the profitability of their loyalty strategies .”