4 PRA NEWS UPDATES
PHILIPPINE RETAILING
PRA renews partnership with FILSCAP through extended Memorandum of Agreement
By Mayan Sangil , PRA
The Philippine Retailers Association ( PRA ) and the Filipino Society of Composers , Authors , and Publishers , Inc . ( FILSCAP ) are delighted to announce the signing of a term extension for their existing Memorandum of Agreement ( MOA ), solidifying their continued collaboration for another year .
The signing ceremony , conducted on January 25 , 2024 , was graced by the presence of esteemed representatives from both organizations . Signing on behalf of the Philippine Retailers Association were PRA President Roberto S . Claudio , Sr ., and PRA Director for International Affairs Lorenzo C . Formoso . Representing FILSCAP were FILSCAP President Nonoy Tan , FILSCAP Vice President Tito Cayamanda , and FILSCAP Asst . Treasurer Raquel Dacillo .
The original MOA , inked on January 31 , 2022 , had a two-year term commencing on January 1 , 2022 , and concluding on December 31 , 2023 . Within the MOA , PRA members in good standing were entitled to a discounted FILCAP licensing rate . The newly extended agreement ensures the continuity of this fruitful partnership for an additional year , until December 31 , 2024 . Importantly , there will be no rate increase from the original MOA , and that the terms and conditions stipulated in the original agreement will remain unchanged throughout this extended period .
The renewal of this MOA underscores the commitment of PRA and FILSCAP to nurturing a harmonious relationship and fostering a conducive environment for the creative arts within the retail industry .
From Vision to Victory : The Enchanting Story of DMark Beauty ' s Success – Let ’ s Talk Retail Episode 39
By Aira Villanueva , PRA
The Philippine beauty sector is creating ripples in the industry by offering quality , scientifically-based solutions for skincare and health concerns . While familiar names dominate the beauty industry , we firmly believe that this one stands out !
In the inaugural episode of Let ’ s Talk Retail ' s fifth season , presented by the Philippine Retailers Association ( PRA ), we are thrilled to welcome a powerhouse in the field - Nikki Tang , the CEO of DMark Beauty .
Nikki is a fervent advocate for beauty and wellness , playing a pioneering role in the Philippines ’ dermo-cosmetic and medical aesthetics industry for over two decades . With visionary leadership and a strong commitment to empowering women , she stands as a trailblazer in the beauty and wellness realms . At the helm of DMark Beauty , she has skillfully steered the distribution of globally renowned skincare brands and medical devices , bridging the gap between consumers and professionals . Inspired by influential women in her family , she founded DMark Beauty in 1998 with a mission to help Filipina women feel beautiful , confident , and empowered .
When asked about key lessons learned throughout her career , Nikki emphasized the importance of humility and kindness . " You have to be patient and persistent because hard work leads to success . Openness to new learnings is crucial ; interacting with customers and facing challenges helps you solve problems . There will be unexpected situations , but understanding your role and staying focused on the job ' s importance , for a bigger purpose , is a stepping stone to success ."
Explaining her decision to take a different path from the family business , Nikki shared that her mom , always attuned to beauty trends , spotted a breakthrough product in the US . Nikki , having just finished university , was tasked by her mom to explore and introduce it to the Philippine market . Although unrelated to their existing businesses , her mom ' s trust in Nikki ' s abilities and the perceived opportunity in the skincare business led her to gladly take on the challenge . She developed a business plan , and the rest , as they say , is history .
Don ' t miss this insightful episode of Let ’ s Talk Retail . Subscribe now to PRA ’ s YouTube Channel and Spotify account so you won ' t miss it !