Legacy of Purpose
The Life and Impact of Zenaida “ Nedy ” R . Tantoco
The Philippine Retailers Association ( PRA ) extends its deepest condolences as we reflect on the passing of one of the country ’ s retail pillars , Zenaida “ Nedy ” R . Tantoco . Her passing leaves an irreplaceable void in the hearts of many and in the industry , she so passionately contributed to . As we mourn this loss , we also celebrate the remarkable life and enduring impact of Nedy Tantoco – a woman who epitomized purpose , vision , and unwavering dedication .
Life is indeed fleeting , a universal truth that resonates deeply within us all . Yet , within its fleeting moments , lies boundless potential — to mold it according to our aspirations and to cherish every precious instant . Zenaida “ Nedy ” R . Tantoco , a trailblazing retailer , a philanthropist , and champion of the arts , understood this deeply . She embraced the fleeting nature of life and committed herself to infusing each moment with purpose and meaning .
As a Trailblazing Retailer
Zenaida , affectionately known as " Nedy " within her family , is the eldest daughter of Ambassador Bienvenido Tantoco , Sr ., and Gliceria Rustia-Tantoco . She held the position of Chairwoman at Rustan ’ s , the Philippines ’ premier upscale and luxury retail destination , celebrated for its wide array of prestigious brands and top-quality merchandise . Additionally , she served in leadership roles at the SSI Group , Inc ., and Rustan Marketing Corporation .
Tasked with preserving and advancing the legacy of excellence in luxury retail established by her parents , Nedy ensured that Rustan ’ s maintained its distinguished reputation for exceptional service , captivating events , and premium offerings .
Her mother ’ s vision filled every aspect of the company , instilling a sense of purpose among its staff to uphold and internalize her vision as their own .
Nedy honed her marketing acumen , market insight , and effective leadership skills through her parents ' steadfast guidance and mentorship . Determined to carry forward the invaluable lessons imparted by them , she approached her role with remarkable dedication and efficiency .
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In 2022 , Rustan ’ s celebrated its 70th anniversary , a testament to its extraordinary accomplishments . Under Nedy ’ s guidance , Rustan ’ s continued to evolve and innovate , unwavering in its commitment to " serving only the finest ."
While Nedy was recognized in the industry for her astute professionalism , her enduring legacy lies in her role as a nurturing force in promoting family empowerment and unity . She understood the importance of these values in ensuring the prosperity of future generations within their family .
As a Philanthropist and Champion of the Arts
Despite her role in running a family enterprise , Nedy also dedicated herself to contributing to and giving back to the community . She previously headed various foundations and associations , including the Cultural Center of the Philippines ( Member of the Board of Trustees ), Philippine-Italian Association ( President ), Club Bulakeno Foundation ( Advisor ), Dangal ng Bulacan Foundation , Inc . ( Member ), Philippine National Red Cross Charity Ball ( Chairperson ), Ang Tubig ay Buhay Foundation – Assumption Alumnae Association ( Board Member ), and Philippine Philharmonic Orchestra Society , Inc . ( President and Chairman of the Board of Trustees ).
Nedy ’ s legacy exemplified the profound impact one can have when guided by purpose and passion . Through her endeavors in retail , acts of philanthropy , and unwavering support for the arts , she left an indelible mark on those around her . Her legacy serves as a moving reminder of the boundless possibilities that exist within the confines of our time on this earth .
In honoring Nedy ' s memory , let us also reflect on our own lives — on the choices we make , the values we uphold , and the legacies we wish to leave behind . May we be inspired by her example to live with intention , to embrace our passions wholeheartedly , and to make each moment count .
Though life may be fleeting , its impact can be enduring . Let us strive to make our lives as meaningful and enriching as Nedy Tantoco did , leaving a legacy that resonates long after we are gone .