Q1 2023 PRA Magazine_Digital | Page 14

11 MEMBERS ’ CORNER PHILIPPINE RETAILING

5 LATEST DIGITIZATION TRENDS TO HELP BUSINESSES EVOLVE IN 2023

In recent years , digital transformation has helped many firms and industries restructure to survive and grow post-pandemic . Eastern outlines five digital transformation trends for Filipino organizations to evolve daily in 2023 .
1 . Big shift to cloud computing Cloud computing decreases IT operational expenses , improves corporate agility , reduces data loss , and improves organizational cooperation , according to Eastern Communications . The telco has added Eastern Platform as a Service ( PaaS ), Eastern Cloud Virtual Router , and SGX Confidential Computing to its cloud portfolio and will add more in 2023 .
2 . Remote working and hybrid network Remote work necessitates alternate connectivity alternatives for remote Filipinos . Eastern ' s Teleworker Gateway provides a safe , office-like experience at home with always-connected WIFI , and its Internet via Very Small Aperture Terminal ( VSAT ) offering provides a stable internet connection using satellite technology .
3 . Enhanced cybersecurity Eastern thinks evolving cybersecurity measures are essential to
combating cyberattacks . Eastern , the first telco operator to offer Secure Access Service Edge ( SASE ) in 2021 , plans to deliver more flexible solutions and become a better Managed Security Service Provider ( MSSP ).
4 . The rise of artificial intelligence AI and machine learning enabled automatic threat detection in SaaS cloud security services . To help businesses adapt to the changing digital landscape , Eastern will continue to improve its SaaS offerings .
5 . Future in the metaverse The Metaverse lets businesses enhance work , pleasure , shopping , and socializing . Metaverse ' s immersive business processes can improve employee and customer experiences in finance , real estate , construction , and retail .
Evolve your business with Eastern Communications These five main trends are significant , but you need also find a reliable and trustworthy partner to assist you achieve your goals and expand your business in 2023 . Its portfolio includes Connectivity Solutions , Network Solutions , Security Solutions , Cloud and Data Center Solutions , and Business Applications .

PLDT ENTERPRISE , SMART PROVIDE ROBUST CONNECTIVITY TO DOMINO ’ S PIZZA

Domino ' s Pizza makes the Smart move .
DPP Retail Inc . and DPP Express Inc .— the companies behind the famous pizza chain Domino ’ s Pizza — have formed a partnership with PLDT Enterprise to boost its delivery of customer services by enhancing its network capabilities and equipping its restaurants with reliable connectivity nationwide .
PLDT Enterprise will extend different connectivity plans to the company ’ s headquarters and stores across the country , while they switched all their mobile lines to Smart through the newly launched packages of Smart Enterprise Postpaid utilizing 5G , Voice over LTE and Voice over WIFI network capabilities of Smart .
AccordingtoReaCruz , General Manager of Domino ’ s Pizza , theneeds of theircustomers had drastically changed due to the pandemic , with the prevalence of mobile deliveries amid stay-at-home protocols . Thus , they needed to adopt suitable digital solutions to support their business operations .
“ For restaurant businesses , the pandemic had forced us to think of ways to keep the business agile and adjust to the changing demands of our customers . With the onset of the lockdown , we experienced growth on online deliveries hence a strong and reliable internet connection is essential for us to operate efficiently ,” said Cruz .
“ A few minutes of downtime means losses for the business . We had experienced this before but now , we are confident with the capabilities of PLDT Enterprise in enabling our restaurants to stay connected to keep our customers always satisfied ,” Cruz furthered .
Domino ' s Pizza is part of the Three Bears Group ( TBG ), which is a private equity-backed holding company of food retail concepts in the Philippines . It aims to grow multiple businesses and brands within the F & B sector .
“ As businesses seek for ways to navigate this crisis , PLDT Enterprise will be their reliable partner to lay their network capabilities that serve as thefoundation of an efficient digitally-enabled enterprise ,” said Villarino .
Likewise , PLDT Enterprise Corporate Relationship Management Head Mari Javier noted that they are committed to supporting the technological needs of businesses that require appropriate and robust infrastructure to power their online operations .
“ Internet connection is now indeed a necessity especially if your gains rely heavily on online transactions . PLDT Enterprise is dedicated to supporting companies like DPP Retail and DPP Express in their bid towards powering their business to succeed amid these trying times ,” Javier highlighted .