| Issue 4
Fatma Al Nuaimi
2022 will ‘ set the benchmark ’ for social and economic legacy
The opportunities the World Cup brings will have a transformative impact on the region
SUSTAINABILITY AT THE HEART OF QATAR ’ S VISION FOR 2022
16,000 trees have been potted in a vast nursery outside Qatar ’ s capital , Doha . In the coming years , the trees will be re-planted around the eight 2022 World Cup venues .
| A CGI of Al Bayt stadium
Fatma Al Nuaimi has one goal : to deliver the most amazing FIFA World Cup the globe has ever seen . As the Communications Director at the Supreme Committee for Delivery & Legacy ( SC ), she has a singular focus and a long-term vision .
“ We want the 2022 World Cup to be remembered as the best tournament , but we also want to set the benchmark for how major sporting events deliver real social and economic legacies long after they have finished ,” she says .
Al Nuaimi stepped into her role in early 2017 and proudly admits her first year was momentous .
“ Highlights included launching Khalifa International Stadium in front of 48,000 fans at the Emir Cup Final in May 2017 and unveiling the designs of Al Thumama and Ras
Abu Aboud stadiums to the world ,” she says .
There have been challenges too , of course . “ When the blockade began in June 2017 , we all had to adapt to a new way of working ,” she says . “ I am really proud of the way my team , the organisation , and Qatar as a whole adapted to the blockade .
“ It brought out the best in us , reflecting our solidarity , unity , and
40