Q Life Magazine Q Magazine June 2018 | Page 22

| Issue 4 | Oola Sports clothing Haya Al Ghanim Sportswear entrepreneur: there is no ‘one size fits all’ approach in business Pioneer women designers tap unmet demand for modest activewear I nspiration struck at the top of Mount Kilimanjaro. Two friends, Haya Al Ghanim and Amina Ahmadi, the co-founders of Oola Sports, made it to the summit of the Tanzanian mountain. They wore sports clothing that was appropriate for the conditions, but it did not give them the coverage they desired. 22 So began their visionary mission to create a range of high-quality modest fitness clothing, suitable for women across the Middle East. That arduous climb took place in January 2015, and was the start of a long journey.