Q Life Magazine Q Magazine December 2017 | Page 61

Looking to the future |
Generation Amazing has launched
27 pitches in five countries,
engaged over 14,000 youngsters
and will have created over 100
youth ambassadors by 2022.
| Construction of a new stadium
The SC’s work is underpinned by the drive to ensure that
the FIFA World Cup™ leaves a lasting human, social,
economic and environmental legacy for the country.
Activities in the build up to the tournament are helping
to create healthier and more inclusive communities in
Qatar and beyond. Ground-breaking initiatives, such as
Generation Amazing, work with schools and construction
workers in Qatar on issues including sustainability,
inclusivity and the importance of a healthy lifestyle.
The initiative is also building sporting infrastructure in
marginalised communities and refugee camps around the
world, a programme which began in 2009 with Qatar’s
bid. Generation Amazing has launched 27 pitches in five
countries to date – Nepal, Pakistan, Jordan, Syria,
and Lebanon.
The SC’s Josoor Institute, a sports centre of
excellence, is also striving to help with Qatar’s
economic diversification away from a dependence
on oil and gas, by creating a sustainable sports and
mega-even ts industry and encouraging a spirit of
entrepreneurship.
Five years before kick-off, Qatar’s hosting of the
FIFA World Cup™ is already creating employment
opportunities and benefitting future generations in
Qatar, the region, and the world.
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