Q Life Magazine Issue 7 - Page 52

Qataris Abroad “There are a lot of organisations that support young artists and other creatives, but there were very few dedicated to young emerging talent from the fashion There are a lot of organisations that support young artists and other creatives, but there were very few dedicated to young emerging talent from the fashion industry, so I felt it was the right time to step in. Tania Fares, Founder and Co-Chair of Fashion Trust Arabia industry, so I felt it was the right time to step in.” “You can be extremely talented, but not know the ins-and-outs of the industry, especially the business and operational aspects. Having great partners and mentors along the way can really shape your career as a designer.” She adds: “With no support system similar to that of Fashion Trust in the UK, I realised that it was time for me to bring the same level of opportunities to young Arab designers. It was more than production, distribution, and exposure that the fashion communities lacked.” “They needed the guidance that we knew we could provide. I ran the idea by Her Excellency Sheikha Al Mayassa who has graciously offered her support, and that is how Fashion Trust Arabia came to inception.” Early on, she established networks to further the work of young designers, working first with the British Fashion Council to create a support system for young British designers, co-founding its charitable arm, the Fashion Trust. She says: “Being based in London was a great way for me to build relationships with designers. Today, we have supported the careers of numerous designers such as Emilia Wickstead, Roksanda, Mary Katrantzou, Marques Almeida and Palmer In March 2019, FTA saw its first fashion prize being awarded. It is made up of three pillars: a financial grant, international recognition, and a one-year mentorship. Supported by partner matchesfashion.com, some of the designers will see their collections stocked in Harrods. Fares tells finalists: “Be authentic and stay true to who you are and what your brand represents. It will help you achieve recognition. It is very easy to fall into trends and what others are doing, but maintaining your identity is what will make you stand out.” Harding and now with Fashion Trust Arabia, we are Fares, who currently splits her time between Lebanon, supporting the six winners of the 2019 prize.” London and Los Angeles, believes the future is bright for In particular, she wants to empower Arab youth in Arab fashion. design. She explains: “Empowering young fashion She says: “There is real potential for young Arab designers is something I can personally relate to with designers and Middle Eastern-based labels with the the many challenges I faced with my own label back international market, and we’re looking forward to in 2007.” showing it.” 52 March 2019 saw finalists showcase their best pieces in Doha, Qatar 53