Issue 11
“ We have been on this journey for almost 12 years now ,” reflects HE Al Thawadi , “ and I ’ m proud to say that Qatar is ready .”
HE Al Thawadi exudes a reassuring confidence when he speaks about the final stages of preparation for the World Cup , but his excitement grows when he discusses the many ways in which the tournament will set new standards for future mega sporting events .
Of the eight World Cup stadiums , seven have been built since Qatar won the rights to host the tournament . With sustainability at their heart , Qatar ’ s stadiums are designed with a legacy focus . From stadiums that will be dismounted and sent to developing countries following the tournament , to the integration of world-leading water and energy efficiency technology , Qatar has announced its arrival as an innovator in sports infrastructure . “ These stadiums are blueprints to inspire future architects around the world ,” explains HE Al Thawadi .
Beyond sustainability , this World Cup will be the first taking place in an Arab and Muslim country , meaning that for many fans and players it will be their first experience of the region ’ s unique culture . While this adds pressure and responsibility , HE Al Thawadi explains he is “ excited for everyone to arrive and feel at home , to experience our hospitality , traditions , humour and passion for football .”
Another important legacy area for Qatar has been its commitment to labour reforms . Working in close consultation with international partners , Qatar has introduced reforms that include the region ’ s first nondiscriminatory minimum wage and a wide range of new health and safety measures . Reflecting on the journey , HE Al Thawadi says that labour reforms “ will remain a priority long after the last ball has been kicked in 2022 .”
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