PwC Asset Management CEO Series 28 March 2014 | Page 9

Setting the scene Deepening market share is top of mind for growth, followed by product development Main opportunities to grow business in the next 12 months Increased share in existing markets Product/service innovation Mergers & acquisitions New geographic markets New JVs and/or strategic alliances % 0 10 20 30 40 Source : PwC 17th Annual Global CEO Survey – Asset Management PwC 9