PwC Asset Management CEO Series 28 March 2014

Asset Management 2020 Over the next 30 years, almost 1.8 billion people are expected to move into cities World population division by urban and rural, millions, 2000–2040 Forecast 10,000 9,000 Population size, millions 8,000 6,909 7,000 7,302 7,675 6,512 3,476 6,000 3,499 3,478 3,422 5,000 3,346 3,278 51% 8,309 3,409 6,115 4,000 8,012 48% 46% 43% 41% 8,571 3,307 39% Asia will contribute almost half of this urban shift 3,182 36% 50% 54% 2,000 2,837 3,167 46% 49% 2000 2005 3,486 50% 3,824 4,176 52% 54% 2015 2020 4,536 57% 4,900 59% 5,263 61% CAGR 2000 – 2010 CAGR 2010– 2040 Rural 0.4% -0.24% Urban 3,000 1,000 8,801 2.1% 1.6% 5,620 64% 0 2010 2025 2030 2035 2040 1,796m Sources: United Nations, Department of Economic and Social Affairs, Population Division, 2009 Revision; PwC analysis PwC 25

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