PwC Asset Management CEO Series 28 March 2014 | Page 12

Setting the scene A number of megatrends are seen as big drivers for change Top global trends impacting on the business over the next 5 years Technological advances Demographic shifts Shift in global economic power Urbanisation Resource scarcity and climate change % 0 10 20 30 40 50 60 70 80 90 100 Source : PwC 17th Annual Global CEO Survey – Asset Management PwC 12