PUSH Magazine: Issue 4 | Page 40

However this change in weather was not refl ected in our commitment to the charity , and did nothing to dampen the mood of fundraising . In October our much loved Head of Sales Barry Mooney kick-started the winters fundraising , undertaking quite the challenge to raise money for the cause . Barry signed up to compete in the Frankfurt marathon , having never ran in a marathon before and knowing the intensive training involved . Travelling to Germany aided by his two brothers , Barry secured £ 1,867,14 for the Hospital , and also surpassed his target time , crowning months of training with a tremendous result . Barry trained intensely in an effort to prepare for the marathon , and sadly missed out on the iCandy triathlon due to an injury as a result of his intensive training schedule . Barry ’ s loss was a potential disaster for the team , before the day was saved by Graham Boyle who successfully negotiated the 10km run .
Our next fundraiser was the GOSH led initiative of “ Bake it better ” which raised £ 100 , and had us all sampling the baking skills of various staff members . We also had Mark Bradbury ’ s football raffl e cards which not only raised money for GOSH , but proved a nice little earner for lucky staff members as well . The raffl e cards have so far raised £ 204 , helping put further money towards our growing total .
As December arrived , and with the years target already well beaten , we wanted one fi nal fundraiser to try and push us well beyond the 50k mark . In order to do this we auctioned a special iCandy midnight pushchair , which managed to raise £ 1,909.99 , with the lucky winner receiving this special pushchair in time for Christmas . You may remember marketing ’ s very own Kane Watkins taking the role of lead detective in trying to hunt down this one off pushchair .
Finally , with it being the season of goodwill and giving , we purchased our Christmas cards directly from the hospital , donating £ 1000 to GOSH in order to use their logo on the cards we distribute to our retailers and media contacts , providing a nice touch to round up the years fundraising . On top of all the fundraising we have done this year , the product promotion we currently have in place which features two of our most popular products , the iCandy Peach in Primrose and the iCandy MiPeach , managed to raise a healthy £ 4,065 for the charity . With both the product promotion and the fundraising taken into account , we have managed to raise an incredible £ 55,333.28 during year one alone . This is an unbelievable amount of money , we should all be very proud to have been a part of this effort . The ambition is to try and match , if not surpass the amount of monies we raised in 2017 . We already have a number of fundraisers prepared , with Rachel Cameron already scheduled to run the London Marathon ! As always , if you want to raise money for GOSH through iCandy , please contact Lian and Nick from the PR Department . They will help get your fundraising of the ground , aided by the full support of the iCandy brand .