2016 was most defi nitely a vintage year for iCandy as we enjoyed a very successful awards season , with the iCandy Peach once more leading the line for iCandy . With only four awards remaining after the previous edition of Push , we hoped to fi nish the year with a champagne fi nish and crown a remarkable 2016 with one last flurry . As the year came to a close , Ireland took centre stage as we were nominated for honours at two of the most significant awards , which are of critical importance to the brand as we attempt to grow our presence even further in Ireland . Firstly , we prepared for the Mums and Tots awards , competing for the honour of best pushchair .
Unfortunately , the Mums and Tots awards category for the best pushchair had been dominated throughout the last fi ve years by one of our main rivals in the pushchair market ( they begin with a B ). However , 2016 marked a turning point as we wrestled away the title for the best pushchair , and became the fi rst brand in quite some time to achieve this feat . Our reliable Apple 2 Pear impressed a number of Irish parents , bringing home the top prize in what is a monumental achievement for iCandy in the Irish market .
Such awards truly demonstrates the substantial progress iCandy is making within the emerald isle . For those attending the shows in Dublin , letting consumers know about our success in such awards may help sway a parents mind , such is the impact these awards can have for those who remain undecided .
Further evidence of our growing presence in Ireland was cemented during the annual National Parenting Awards , when we once again took home the honour of best pushchair , this time for our iconic Peach pushchair . With both the Apple 2 Pear and Peach winning best pushchair awards , we have the perfect opportunity in 2017 to capitalise on the momentum generated in Ireland .
Meanwhile , iCandy awards mainstay Strawberry secured silver in the National Parenting Awards , whilst the Emilia changing bag took home bronze for best changing bag .