Pure M Magazine ISSUE 5 | Page 5

We Could Be Heroes By Jonny Ryan TV, Magazines, Radio, Music, Music videos, Films and Ads on the back of buses. Facebook, twitter and pretty much any site that can be viewed on a phone screen. All of these things all do the same job. Keep us informed about media world around us and make money from doing so. With this is mind, some of the world’s most influential figures have been given a platform to speak to the masses and create a message for anyone who wants to listen. They dominate news headlines, Facebook, Twitter gossip, TV and advertising. And no, it’s not doctors or writers I’m talking about. It’s pretty much anyone who makes an unfathomable amount of money from just simply…existing. or so it seems. Take, for instance, The Kardashians. Once famed for their father representing and winning the infamous OJ Simpson case in 1995. But since then, his daughters have Fifty Shades of Hypocrisy By Jonny Ryan The 21st century has been many things. Some call it groundbreaking, others consider it something reminiscent of a Greek tragedy based on the way things used to be. But one aspect of the 21st century is undeniable. So far, it has been about change, tolerance and empowerment. Be it the marriage equality debate, the right to euthanasia, abortion, separation of law from the church, you name it. This century has focused on those issues. One element of all this empowerment, however, is something that has been something which is now the norm. The treatment of women equally. Equality for women is now a no brainer. Any guy with a become makeup and clothes models, reality TV stars and figures of the seemingly growing dimmer spotlight of the Hollywood machine of a talent albatross. Some of the most prominent celebs in the media spotlight are serious party goers. From woman beaters to coke heads to good girl gone rabbit twerking monsters to crack heads and pretty much any form of being an addict with a massive bank account (something which can be seen as a get out of jail free card). brain and a decent upbringing treats women with the respect which they deserve. But with this is mind, something interesting lurks in the corner of social standpoints as of late. Fifty Shades of Grey. The best selling book turned film is a box office smash despite bad reviews from the critics. Simply due to its original fan base spawned by the books. The interesting thing is the majority of those people who attended the film and made it a hit, are reportedly women. In an age of empowerment and women finally being treated equally, women queued up in the masses to watch a woman being dominated by a man for two hours. And not just sexually is she dominated, but professionally and eventually every aspect of her life. Which brings forth the question of, why? Why fight for empowerment while at the same time watch a film in which a woman is completely made powerless by a man? Chalk it up to a cheap thrill of some fantasy and excitement, but what we must ask ourselves as a society in a very enlightening period of humanity is, is it still ‘OK’ to depict women as objects? Only this time objects of a billionaires desire and domination. And why are women queuing up to see it? On screen, a woman is being tied up and gagged for pleasure. But in reality, do some people consider their viewing of the film as hypocritical and that their rights should be tied and gagged? The coming months will tell. As the Fifty Shades debate from all sides rages on. These people are considered role models. With the message behind their songs, films, shows, clothing line, perfumes, shampoos, make up, almost anything that can be sold as a product has been sold, except instead of a generic everyday brand, their name is on it, bumping up the price tag. Product endorsements is not a big deal to the majority of people, but what does appear to be a concern is the fact that it would appear that pretty much anyone can be famous and have a platform for themselves. This is good news for anyone with talent. But what about those who lack the skills? What happens is you get reality shows about a gang of 20 something-year-olds going out on the piles and painting the town red with fake tan and blood drawn from fist fights they unavoidably have. And then you have the viewers of such shows who gain the same mentality as the figures they see depicted on the screen and perceive it as ‘reality’. So they start getting the haircut and the lingo/slang, and drinking like those people they watch on a weekly basis. Possibly why you find 80% of the people in a club to be a wanker if they travel in packs. And this is where things get dangerous. If someone is at a young age and all they see on television is lads and girls partying, fighting and fucking 24/7, it becomes socially acceptable for them to think they too can act that way. As a generation