The Tail of Pup & Purr Magazine …
Like many things to emerge from 2020 , Pup & Purr Magazine began as a pivot for Donna Horowitz and Cheryl Lemoine . Both were working in the tourism industry in New Orleans , which suddenly came to halt . As in-person meetings gave way to virtual ones , Donna began to take note of the number of people who , intentionally or not , had a four-legged friend front and center . She also noticed the growing number of comments on social media pertaining to the addition of a new fur baby or the solicitation of advice regarding pet needs .
What began as a casual “ catch-up ” phone call between two long-time friends and business associates turned into a “ what ’ s in store for the future ” discussion . When Donna , a veteran media executive who has published a myriad of publications over the past 15 years , mentioned the idea of possibly creating a local pet magazine , Cheryl ’ s ears immediately perked up ! The marketing and journalism professional and proud dog mom to three precocious Chihuahuas , Cheryl immediately began dreaming up ideas for their new pet project .
After a couple of meetings and some research , it quickly became clear to the duo that timing was perfect after a record year for four-legged companion adoptions and an ever-growing pet industry . Donna and Cheryl wanted to help people return to a happier , more peaceful place , and they knew that pets have an uncanny ability to do just that .
We are elated to unleash Pup & Purr Magazine , created especially for pet people and animal lovers . Our goal is to provide fun , engaging , inspirational , and educational stories along with pertinent resources that enhance the lives of fur babies and their human companions . We hope that you enjoy our “ pet project ” as much as we enjoy bringing you all scoop without the poop !
Wags ,
Donna and Cheryl
Publisher – aka Top Dog Donna Horowitz
Executive Editor – aka Pack Leader Cheryl Lemoine
Proofing Editor – aka Watch Dog Vinicio A Hernandez
Writers Christine Fontana Rebecca Kostik Tony Leggio Cheryl Lemoine Cari Roy Kim Welsh
Contributing Writers Louisiana SPCA Audubon Nature Institute
Social Media Cheryl Lemoine
Graphic Designer Tisha Rachal
Photographer Kim Welsh
Contributing Photography Audubon Nature Institute Louisiana SPCA
Published Quarterly by Mardi Gras Publications , LLC P . O . Box 10006 New Orleans , LA 70181
For advertising inquiries & editorial opportunities Contact Donna Horowitz donna @ pupandpurr . com 504.250.8784
PupandPurrMagazine @ gmail . com www . pupandpurr . com
Annual Subscription is $ 20 per year ( 4 issues ) postage paidReproduction in part or whole is strictly prohibited without written consent of Mardi Gras Publications , LLC
2 Life Unleashed