The Tail of Pup & Purr Magazine …
Like many things to emerge from 2020 , Pup & Purr Magazine began as a pivot for Donna Horowitz and Cheryl Lemoine . Both were working in the tourism industry in New Orleans , which suddenly came to halt . As in-person meetings gave way to virtual ones , Donna began to take note of the number of people who , intentionally or not , had a four-legged friend front and center . She also noticed the growing number of comments on social media pertaining to the addition of a new fur baby or the solicitation of advice regarding pet needs .
What began as a casual “ catch-up ” phone call between two long-time friends and business associates turned into a “ what ’ s in store for the future ” discussion . When Donna , a veteran media executive who has published a myriad of publications over the past 15 years , mentioned the idea of possibly creating a local pet magazine , Cheryl ’ s ears immediately perked up ! The marketing and journalism professional and proud dog mom to three precocious Chihuahuas , Cheryl immediately began dreaming up ideas for their new pet project .
After a couple of meetings and some research , it quickly became clear to the duo that timing was perfect after a record year for four-legged companion adoptions and an ever-growing pet industry . Donna and Cheryl wanted to help people return to a happier , more peaceful place , and they knew that pets have an uncanny ability to do just that .
We are elated to unleash Pup & Purr Magazine , created especially for pet people and animal lovers . Our goal is to provide fun , engaging , inspirational , and educational stories along with pertinent resources that enhance the lives of fur babies and their human companions . We hope that you enjoy our “ pet project ” as much as we enjoy bringing you all scoop without the poop !
Wags ,
Donna and Cheryl
Publisher – aka Top Dog Donna Horowitz
Executive Editor – aka Pack Leader Cheryl Lemoine
Proofing Editor – aka Watch Dog Vinicio A Hernandez
Writers Christine Fontana Tony Leggio Cari Roy Laura Tennyson Ryan Tramonte Kim Welsh
Contributing Writers Louisiana SPCA Elise Amacker | Audubon Nature Institute
Social Media Chriss Knight
Graphic Designer Tisha Rachal
Photographer Kim Welsh
Contributing Photography Audubon Nature Institute Louisiana SPCA
Published Quarterly by Mardi Gras Publications , LLC P . O . Box 10006 New Orleans , LA 70181
For advertising inquiries Contact Donna Horowitz donna @ pupandpurr . com 504.250.8784
For editorial opportunities Contact Cheryl Lemoine cheryl @ pupandpurr . com 504.782.2410
PupandPurrMagazine @ gmail . com www . pupandpurr . com
Annual Subscription is $ 20 per year ( 4 issues ) postage paidReproduction in part or whole is strictly prohibited without written consent of Mardi Gras Publications , LLC