SOUND OFF
DO YOU EVER WONDER
how your peers would handle a situation?
Maybe you’re curious what other leaders in
the spa industry have to say on a certain
subject. In Sound Off, we ask ISPA members
from differing backgrounds, countries and
companies the same question and see how
their answers compare.
THIS MONTH’S QUESTION:
“Upon reopening your spa, did
you raise or lower your pricing to
compensate for increased
sanitation costs or reduced
amenities?”
ANGELA CORTRIGHT
VP Spa Operations
Spa Gregories
TRACY HARPER
Director of Spa& Wellness
The Spa at sun valley
PAM MAES
Spa Director
Mirbeau Inn and Spa
THERESE
MARTIRENA
Director of Spa
The Dolder Grand Spa
“We have maintained our
normal pricing and have reduced/eliminated
discounts
despite having to curb the
availability of amenities.
The cost of increased sanitation
is offset by the reduced
cost of other
amenities. We quickly established
several outdoor
cabanas in order to provide
safe and legal spa services.”
“With the additional sanitary
guidelines, we have
been able to keep our pricing
the same while still
maintaining our overall
costs, which remain in-line
with our current revenue
stream. This is mainly due
to having many of the
guidelines already in place
prior to closing with a few
additions we implemented
“Despite the increased sanitation
costs, we opted to
maintain our normal pricing
and even introduced
‘Welcome Back’ specials to
encourage guests to book
multiple or longer services
to de-stress and enjoy our
sanctuary. This helped to reduce
our capacity while still
preserving revenue. Due to
this choice, we find that de-
“We didn’t increase the
prices. This wouldn’t be
fair to the customer. The
sanitation is nothing exceptional,
it should be a standard
these days. We don’t
charge for masks either. We
don’t want to punish the
end-customer with a new
strategy. It was horrible
enough for everybody.
I think this is part of caring
when reopening to provide
mand for our services re-
and giving back. Let’s help
additional comfort [and]
mains constant and guests
each other.” n
safety for our team and
continue to feel safe within
guests.”
our facility.”
SEPTEMBER 2020 ■ PULSE 57