Pulse September 2020 - Page 56

MEMBER NEWS CONTINUED Giving Back l Earlier this summer, HEALTHYLINE, a maker of infrared heat therapy mats, donated thousands of N95 face masks and gloves to frontline healthcare workers and first responders in New York and New Jersey. “We at HEALTHYLINE are inspired by the men and women who are putting themselves at risk to take care of others’ physical, mental and emotional health during this crisis,” said Director of Brand Development & Strategic Partnerships Lindsay Griesbach. Great Idea 1. In Vista, California, Cal-A-Vie Health Spa has begun using thermaBliss by Spa Revolutions as a substitute for traditional hot stones. Many spas have suspended use of hot stones during massages because of sanitation concerns during the COVID-19 pandemic. However, ThermaBliss can easily be sanitized, and Cal-A-Vie has seen tremendous benefits. Says Traci Trezona, “It is sanitary, non-porous, doesn’t require electricity and very easy to clean. It is also not noisy, which is great because normally the stones are heavy, and they clank. These are extremely lightweight. I believe it takes the experience of a hot-stone massage to a whole other level.” Cal-A-Vie began using the product before the pandemic, and it turned out to be perfect timing because they can market it to clients and guests, who are increasingly concerned about sanitation practices. 1 Lindsay Griesbach, Director of Brand Development & Strategic Partnerships 2. Sanitary thermaBliss ® Massage technology is available directly through Spa Revolutions or its preferred distributor, Universal Companies. 2 44 PULSE ■ SEPTEMBER 2020