Pulse September 2020 - Page 48

M0NEY MATERS BY CASSIE SAMPSON Delivering the Spa Experience Through Online Retail FOR YEARS, MY SPA in Des Moines, Iowa—East Village Spa—wanted to create a simple online store. Out-oftown guests needed an easier way to restock their skin care, and regulars wanted a convenient way to ship their favorite products as gifts. But until COVID-19 forced the spa to close for three months, the prospect of transitioning our large gift shop online seemed too daunting. As a licensed massage therapist myself, the moment I decided to close, my first priority was to ensure my employees were situated. My second priority was to make our online boutique a reality so we could ensure that, at minimum, we would have a way to pay our rent without draining our savings and serve our guests in some capacity. Without day-to-day spa distractions, our spa director, Kelly Parker, dedicated all of her time to opening shopeastvillagespa.com using a Shopify site. Within two weeks of temporarily closing our doors, East Village Spa was doing great business entirely online. The web store instantly generated income and buzz. East Village Spa has been a staple in the Des Moines’ community since 2008, and our devoted fans wanted to show East Village Spa had great success setting up its online retail simply by taking quality photos and videos with an iPhone. 36 PULSE ■ SEPTEMBER 2020