Pulse September 2020 - Page 31

RUN A STEP SOCIAL MEDIA SCAN BY ERIN KING If someone had walked up to you at the ISPA Conference & Expo in Las Vegas last September, and told you how much our lives were about to completely change, would you have believed them? I don’t think I would have! Let me ask you this: Just as you’ve had to evolve the way that you live and work and eat and learn—have you also evolved the way that you are now posting about your business, your brand, your products and services? SEPTEMBER 2020 ■ PULSE 27