Pulse September 2020 | Page 50

M0NEY MATERS CONTINUED beautifully wrapped, with free gifts and a handwritten card. With high-touch service professions caught in a period of uncertainty for inperson visits, it is vital to develop creative online sales opportunities. Not only will these generate much needed revenue for businesses, but connecting with your guests online shows that you care about their well-being and allows them to enjoy a taste of the spa experience at home until they feel comfortable to return in person. During a time of such stress and anxiety, our goal has been to continue to infuse the online store with East Village Spa’s personality to create a welcoming online community around our motto: Every. Body. Welcome. Not only can our spa welcome and nurture the local guests we’ve served for over a decade, but we can now offer virtual self-care and wellness options for customers nationwide. n “To deliver a full-service spa experience at home, my spa has also created step-by-step videos to share with customers who purchase at-home facial kits.” 38 PULSE ■ SEPTEMBER 2020