Pulse September 2019 | Page 62

Technology and Equipment HYPERICE INC. Recovery and Movement Enhancement Technology Hyperice’s ultimate goal is to do more than just enhance the guest experience: by making it easier to provide deep levels of massage, Hyperice strives to enhance the physical wellness of massage therapists. Says CEO Jim Huether, “Focusing on self-care, Hyperice works to become the tool in every break room to combat the industry burnout.” 2018 saw Hyperice develop new protocols for self-care, table service and express treatments for recruiting, as well as further rollout of training programs for therapists. According to Huether, Hyperice’s enhancement services have been able to generate review while reducing therapists’ hand fatigue. SucceSS Story: “Hyperice has moved into multiple properties, and is working with every big partner in the massage and spa spaces.” LIVING EARTH CRAFTS Global Customer Service Phone App Living Earth Crafts’ new F.A.S.T. Response Customer Service Phone App offers instantaneous product regis- tration and service—simply scan the barcode of your Living Earth Crafts equipment to register in one easy step. Then, use the app to ask support questions, obtain warranty service, troubleshoot, and send pictures and video to customer support. The app eliminates the use of intermediaries, ensuring spas receive the most accurate information possible. CEO Jim Chenevey expects that the barcode-reading app will become “the primary method for obtaining customer service” for its products in the years to come. SucceSS Story: “The reception for this product has been so positive that we are translating the interface into multiple languages—English, Chinese and Spanish—to leverage its global use.” “INNOVATION dISTInguIShES bETWEEn A LEAdEr And A foLLoWEr” —STEvE JobS 60 PULSE ■ SEPtEmbEr 2019