Experiences and Treaen cnued
THE EDGEWATER SPA
Brew-Inspired Spa Treatments
Beer and spa might not seem like a natural pairing, but for the
Edgewater Spa it was a match made in heaven. It took key
ingredients from beloved local craft brews—coffee, apricots,
vanilla and more—and integrated them into treatments that
then ended with a drink of featured Wisconsin beer.
The treatments attracted new guests, especially those who were
big fans of the featured breweries. New guests who booked the
treatment also returned at a higher rate than those who had
booked a normal treatment, according to Spa Director Kelleye
Martin, with 40 percent booking an additional treatment.
SucceSS Story: “Local news heard about the services and ran a
story on it. We saw a 45 percent increase in special services during
that time.”
THE SPA AT CLIFF HOUSE
Treatments that Adapt with Shifts in Nature
The Spa at Cliff House’s innovative treatment series changes five
times per year, aligning with lunar cycles. To cater to dynamic
physical, mental and emotional needs, service providers adjust
massage oils and techniques during each cycle; however, each
treatment features Himalayan salt stones and an energy-clearing herbal
smudging. The purpose is to generate good health by striking a balance
among elements and seasons.
After the treatment, each guest receives a therapist-designed card
providing wellness advice, meditations and suggested products, says
Dawn Page, director of spa & wellness.
SucceSS Story: “This has become our most popular treatment and an
introduction to deeper energetic therapies for even the most conservative
spa-goers.”
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THE 2019 INNOVATION OF THE YEAR
While every innovation in this story is an Innovate Award winner, only one will be awarded
the 2019 ISPA Innovation of the Year. This award celebrates the hard work and
imagination of the previous year’s most inspiring and important innovation, and
will be presented onstage this month at the 2019 ISPA Conference and Expo.
After the category winners are selected by a membership-wide online vote, the overall
Innovation of the Year is decided on by a panel of ISPA volunteers and industry veterans.
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