Pulse September 2019 | Page 50

EDUCATION THAT EVOLVES 20 social media strategies for 2020 Presented By terra l. fletcher INtErACtIvIty: mODErAtE HH IN THIS SESSION, you will learn what’s new and what’s next in the ever-changing world of social media and digital marketing. Analyze your strategy, implement new techniques and create a dedicated online community of spa guests for the year 2020 and beyond. toP takeaWays: l l l l Create a social media plan and goals for 2020. Know how to create social media content that drives engagement. Use key analytics to measure social media, plus tips and tools to better manage your most engaged networks. How to build ad content that garners high conversion rates. “By crafting long-term strategies modeled after real-life successes, you will discover tools that will streamline your social media process from content creation to scheduling, giving you more time to focus on your business.” SPA WORKFORCE TueSday, SePTember 10: 2 – 4:30 Pm Retention is an outcome, a result of how well you onboard and train your team. During the ISPA Conference & Expo Spa Workforce Super Session led by Bryan Williams, attendees will take a deep dive into one of the spa industry’s top priorities: recruiting, training and engaging a remarkable workforce. With numerous industries struggling with the same shortages and challenges, it’s essential that spas work together to stand out and capture the attention of the talent market. Through four strategic learning modules, attendees will review tips, resources and best-practices to ensure their team gets and stays engaged every day. Module 1 - Recruitment and Attracting the Right Talent Module 2 - Employee Engagement and Accountability Module 3 - Innovative Talent Strategies – Success Stories from a Spa Industry Panel Module 4 - Action Planning and Reporting with an Accountability Partner To register for the Pre-Conference Workforce Super Session, email ispa@ispastaff.com. 48 PULSE ■ SEPtEmbEr 2019