coNvErsatioNs With
sally hogshEad contInUED
and “Communication” is the noun that describe what I do
best.
Once you create your Anthem, you’ll have a strong and
persuasive phrase to confidently describe how you are most
likely to add value. This short phrase goes a long way toward
a positive impression. You make it extremely easy for other
people to grasp what you bring to the table. People will “get”
you more quickly. Your manager will know how to quickly tap
into your natural mode of communication.
Yet your Anthem is more than just a tagline to promote
yourself. You can orient your whole career around it because
it points to your personality’s strongest area of performance.
It’s your core specialty.
P: What’s your favorite archetype to interact with?
H: Each archetype brings something different to the table and
compliments my own advantages in a unique way. I’m a
{Catalyst} Passion + Innovation, so I’m great at building
relationships and coming up with fascinating ideas. The
problem I have is completing a project or paying attention to
details, which I why on my team I need people who have
Alert and Trust advantages to ensure that nothing falls
through the gaps. But, my husband is a {Maverick Leader}
Innovation + Power, so I’d of course have to say that’s my
favorite—even though {Maverick Leaders} lose an inordinate
number of car keys despite keeping multiple sets throughout
the house! n
isPa Exclusive fascinate Program
Sally has developed three custom options for ISPA that can help take your
individual learning to the next level and develop a strategic personal brand.
silvEr: one hour Personal brand ™
l only have an hour, but want to own your personal brand? In less than 60 minutes, you’ll learn how to use your
Fascination Advantage ® personality test results to leverage your distinct differences, stand out in a crowded
marketplace, and even create the tagline for your personal brand… your “Anthem.”
exclusive IsPA pricing: $75 (normally $127)
gold: ultimate Personal brand Playbook ™
l more advanced than one Hour Personal brand, this complete branding playbook is filled with practical tips to
immediately help you shape your personal brand strategy.
When you complete the playbook, you will develop your “Anthem” and learn how to use it in all your
communication so that customers immediately see how you add value. You’ll also gain access to five learning
modules and workbooks, weekly instructional emails, and video and audio lessons
exclusive IsPA pricing: $299 (normally $497)
PlatiNuM: ultimate Personal brand Playbook ™ plus one-hour coaching with
a facinate certified advisor
l our Platinum level includes the Ultimate Personal brand Playbook and takes your personal branding to the next
level by pairing you with a Fascinate certified Advisors [FcA] for a private one-on-one coaching session.
FcAs are trained to interpret your results and show you how to best utilize them to add value with each and
every interaction that you make and to guide you through the process of incorporating the Fascinate system into
your professional and personal routine.
exclusive IsPA pricing: $599 (normally $897)
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September 2018