“You already have the qualities you need to
build an intensely valuable personal brand.
They key is knowing how to communicate them.”
Fascination Advantage assessment. Along the way, I learned
that anyone can be fascinating.
Each person on a team has subtle but crucial differences
that help them “specialize” and add distinct value.
P: how the fascinate system set itself apart from
other personality assessments?
H: Traditional assessments, such as Myers-Briggs or DISC, are
based psychology. They outline how you see the world,
looking through your eyes out at the world. We reveal a new
and different perspective: how the world sees you. Our
system is based on branding, rather than psychology. We
identify communication patterns, rather than personality
traits. Instead of focusing on strengths, we uncover how each
person is different and uniquely suited to excel in a
“specialty.” Instead of fixing people, we highlight what people
are already doing right, and show them how to do more of it
to become a high-performer. Inside the reports, people find
out your most valuable traits, including:
l Primary and Secondary Advantages: Your most
effective and efficient modes of communication
l Dormant Advantage: Your least effective and efficient
mode of communication
l Your Analytics: The data and detail behind how your
personality already stands apart
P: What’s the advice you give most often on devel-
oping a personal brand strategy?
H: When people are buying your products or services, believe
it or not, they’re not necessarily buying that product or
service. What they are paying for is a certain type of
experience, a certain type of interaction with you.
Your personal brand identifies what makes you valuable,
what makes you fascinating. It differentiates you from the
crowd. Once you’ve clearly identified these traits, people are
more likely to hire you, reward you, respect and listen to you.
Here’s the good news: you already have the qualities you
need to build an intensely valuable personal brand. These
characteristics are already right there inside your personality.
The key is knowing what they are and how to communicate
them.
P: how does your fascination advantage system
help leaders improve recruitment, retention and
engagement within the workplace?
H: The Fascinate System is a great tool to use to get the right
people in the right “seats” within the company—the correct
mix of talent to optimize and balance the team. All too often
managers and CEOs hire to replicate themselves instead of
complimenting their natural advantages.
When an employer showcases each person’s advantages,
they fuel performance and build the foundation of a culture of
engagement throughout the company.
If employees get the message that they need to “fix”
themselves, they often shut down or leave the company.
Employees need to feel that they are empowered and a
valuable part of the team. In our study on the modern
workplace, we found that engaged employees are more
profitable for the organization, more motivated, less
conflicted with co-workers and more loyal.
Nobody can do every job, and the most effective teams
have members working in their most comfortable and efficient
areas to maximize results. Problems arise, however, when
communication breakdowns happen and team members’
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