Pulse September 2018 | Page 52

Products thE WiNNEr: dazzle dry thE iNNovatioN: Dazzle Dry Nail Care thE uNiQuE factor: As a nail lacquer system, Dazzle Dry’s competitive edge is its quick-drying feature. The nail polish completely air-dries in five minutes, eliminating smudges and re- work. It does not use UV light, has no reactive or harmful ingredients, and does not damage nails as it can be easily removed with a nail polish remover. thE WiNNEr: NoEl asMar grouP, iNc. thE iNNovatioN: Athleisure-inspired Noel Asmar uniforms thE uNiQuE factor: Inspired by the growing athleisure trend, Noel Asmar’s latest collection of spa uniforms are infused with sustainable/recycled fabrics. The collection features the durability, thE WiNNEr: rad thE iNNovatioN: self-Myofacial Release Tools thE uNiQuE factor: Emphasizing the importance of self-care, RAD’s self- myofascial release tools are known to help improve mobility, prevent injury, augment performance and aid in recovery from “Spas can see an increase in profit, schedule nail services with more flexi- bility and service more clients with this vegan, non-toxic, healthier alternative to UV gels,” says Dr. Vivian Valenty, Dazzle Dry President. thE succEss: A Dazzle Dry client, which runs a 20-location salon chain, was able to introduce a US$10 upcharge fee for a traditional polish service after using the Dazzle Dry nail lacquer system. As a result, the salon chain earned an additional profit of US$865,000. functionality and comfort of sportswear with a sophisticated twist. “This improved uniform comfort and functionality will reflect positively on the company’s team atmosphere, thus helping to increase staff retention and overall career enjoyment,” says CEO and Founder Noel Asmar. spa professionals caused by prolonged periods of being on their feet. thE succEss: This new innovation was first tested with the Noel Asmar Compression Fit Leggings, designed to battle muscle fatigue and varicose veins in exercise. In spas, RAD tools can be used as part of a spa service, back bar and retail. “Combined with its brain-based mobility education, RAD products have served to enhance the knowledge and skills of therapists. As a result, therapists have successfully assisted spa guests in creating consistent massage and recovery care plans,” says Founder Mike Mallory. RAD products have successfully been introduced into more than 200 spas across North America. thE succEss: Over the past two years, MaE MañacaP-JohNsoN previously served as Senior Editor for Pulse magazine. An experienced media and marketing professional, when mae isn’t working she blogs about motherhood, fashion, travel and beauty with her seven-year-old daughter at thegospelofbeauty.org. 50 PULSE ■ September 2018