Products
thE WiNNEr:
dazzle dry
thE iNNovatioN:
Dazzle Dry Nail Care
thE uNiQuE factor: As a nail
lacquer system, Dazzle Dry’s competitive
edge is its quick-drying feature. The nail
polish completely air-dries in five
minutes, eliminating smudges and re-
work. It does not use UV light, has no
reactive or harmful ingredients, and does
not damage nails as it can be easily
removed with a nail polish remover.
thE WiNNEr:
NoEl asMar grouP, iNc.
thE iNNovatioN:
Athleisure-inspired Noel Asmar
uniforms
thE uNiQuE factor: Inspired by the
growing athleisure trend, Noel Asmar’s
latest collection of spa uniforms are
infused with sustainable/recycled fabrics.
The collection features the durability,
thE WiNNEr:
rad
thE iNNovatioN:
self-Myofacial Release Tools
thE uNiQuE factor: Emphasizing
the importance of self-care, RAD’s self-
myofascial release tools are known to help
improve mobility, prevent injury, augment
performance and aid in recovery from
“Spas can see an increase in profit,
schedule nail services with more flexi-
bility and service more clients with this
vegan, non-toxic, healthier alternative to
UV gels,” says Dr. Vivian Valenty,
Dazzle Dry President.
thE succEss: A Dazzle Dry client,
which runs a 20-location salon chain,
was able to introduce a US$10 upcharge
fee for a traditional polish service after
using the Dazzle Dry nail lacquer
system. As a result, the salon chain
earned an additional profit of
US$865,000.
functionality and comfort of sportswear
with a sophisticated twist. “This improved
uniform comfort and functionality will
reflect positively on the company’s team
atmosphere, thus helping to increase staff
retention and overall career enjoyment,”
says CEO and Founder Noel Asmar.
spa professionals caused by prolonged
periods of being on their feet.
thE succEss: This new innovation
was first tested with the Noel Asmar
Compression Fit Leggings, designed to
battle muscle fatigue and varicose veins in
exercise. In spas, RAD tools can be used
as part of a spa service, back bar and
retail. “Combined with its brain-based
mobility education, RAD products have
served to enhance the knowledge and
skills of therapists. As a result, therapists
have successfully assisted spa guests in
creating consistent massage and recovery
care plans,” says Founder Mike Mallory.
RAD products have successfully been
introduced into more than 200 spas
across North America.
thE succEss: Over the past two years,
MaE MañacaP-JohNsoN previously served as Senior Editor for Pulse magazine. An experienced
media and marketing professional, when mae isn’t working she blogs about motherhood, fashion,
travel and beauty with her seven-year-old daughter at thegospelofbeauty.org.
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PULSE
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September 2018