Pulse September 2018 | Page 44

ISPA Innovate Awards connEctIng tHE DotS oF InnovAtIon by MaE MañacaP- JohNsoN Innovation rarely happens in a straight line. In fact, in most cases, innovation means connecting the many dots that spark the need for creative thinking – from an untapped market to a big problem and, eventually, toward one brilliant idea. In the spa world, there are many forward-thinking ideas worthy of recognition. through the ISPA Innovate Award, now in its second year, we celebrate groundbreaking innovations in five categories: Experiences, leadership & Philanthropy, treatments, technology & Equipment and Products. out of nearly 80 applications, ISPA members cast their vote to help narrow down the top three winners for each category. All winners will be recognized during Wednesday’s general Session on September 26 at this year’s ISPA conference & Expo. In addition, one “ISPA Innovation of the Year Award” winner will be recognized on stage for leading the way in pushing the spa industry toward the future. So who are among this year’s ISPA Innovate Award winners? Pulse turns the spotlight on this year’s deserving recipients: 42 PULSE ■ September 2018