thE EducatioN coNNEctioN
c u s to M E r s E r v i c E
Spa Business is
Show Business!
this session Will connect you With… areas that clients grade every business, as
well as concrete and creative ideas to address those areas.
“Attendees will go back to
their locations and focus on
the areas I talk about to
create a customer
experience that make
people want to return and
virally share that experience
with others.”
session description: Your customers rate your performance every time they meet
you. Their critique starts with what they see, hear and experience. We’ll explore
how color, lighting, merchandising, smells, sounds and well-trained “actors” are all
part of the spa stage and why it’s critical to make it a life-enhancing experience.
You will find out how you can get your customers to give you a “standing
ovation” every time they do business with you.
top 3 takeaways you Won’t go home Without:
1. Develop the right stage: entrance, product displays, music and a “desk-less”
SPEAKER: Anne Obarski
front desk
2. Focus on the actors, the most important part of “spa show business”
3. Create a laser-focused review and reward process that assures your employees
and customers stay loyal
(coNtiNuEd oN PagE 38)
IT’S
S NO T
SOME
ETHING
Y OU GR
RADU A TE
T
FRO M. IT’S
SOMETH
HING Y OU
GRADU
U A T
TE T O .
T OUCH A CTIV A TED . TRIPHA SE MUL TIBIO TICS
ORGANIC
2018 SPONSOR
.
CRUEL TY
T – FREE
.
MADE IN THE US A
LAFL ORE . C OM
experienceispa
a. com/ispa-academy