MEMbEr PErsPEctivEs
( contInUED FRom PAgE 28 )
“ Never lose sight of your vision and never stop sharing your enthusiasm for reaching the goal .”
— JoycE haMPErs , Founder and cEo , g2o Spa + Salon g2o ' s breathtaking space includes a two-story lobby and a salt pod therapy room .
g20 sPa + saloN Photo crEdit fEbiaN shah PhotograPhy three spas , one goal The three spas ’ renovations , while different , have fundamental similarities . They all emphasized proper planning beforehand that factors in customer and employee feedback . They were all customer-centric and refused to allow the renovation process to disturb the customer ’ s spa experience . And all three spas rolled with the punches , taking setbacks in stride and never losing sight of their goal : a spa that makes its guests happier , healthier and more whole . n
phase and the grand opening of the new space on Valentine ’ s Day of this year , despite some unexpected delays that arose . When the new facility was ready to open , G2O held a reopening party for media , influencers and corporate partners ; they also launched a social media campaign and worked with local radio personalities . “ Social media is a game-changer ,” said Hampers . “ It ’ s consistent , low-budget and you control the message and how it ’ s circulated .” She also added that influencers were a key part of their strategy to spread the news like wildfire .
fEaturEd sourcEs
JoycE haMPErs Founder and CEO
g20 sPa + saloN clivE McNish General Manager
glEN ivy hot sPriNgs hEidi MichEl Marketing Director
suNdara iNN aNd sPa
30 PULSE ■ September 2018