BREAKING THE ICE
(CONTINUED FROM PAGE 56)
“Make sure to keep your
interaction brief. Invest in
the relationship through
follow-up meetings and
conversations and give them
a reason to help you or come
to the table with something
mutually beneficial.”
— LISA MICHAELIS, Live Love Spa
“It may be daunting at first but the more you put yourself out
there, the easier it gets,” Michaelis says.
Ultimately, don’t let your fear of networking sabotage
yourself, which could lead to missed business or professional
opportunities. “Don’t sell yourself short. Believe that you have a
valuable contribution to make to everyone you connect with,
and that you have as much to offer them as they have to offer
you,” Johnson says. “If you are uncomfortable, then it is also
possible they are uncomfortable. So go ahead and break the
ice. Think of networking as an adventure, not a chore.” n
FOR THOSE STARTING in the industry,
it can be intimidating to reach out to industry
leaders. Click here to get tips on how to reach
out to spa industry influencers while at the
ISPA Conference.
F E AT U R E D S O U R C E S
PATRICK JOHNSON
President & CEO
Celluma by BioPhotas
TUSTIN, CALIFORNIA
KYM DIANOVICH
Vice President of Sales
Kerstin Florian International
LAKE FOREST, CALIFORNIA
GARRETT MERSBERGER
Director, Kohler Waters Spas &
Development
Kohler Waters Spa, Kohler Co.
KOHLER, WISCONSIN
LISA MICHAELIS
CEO & Founder
Live Love Spa
SANTA ANA, CALIFORNIA
LYNDA SOLIEN WOLFE
Vice President, Massage and Spa
Performance Health
AKRON, OHIO