Networking is a necessary art at Conference to connect with peers and share best practices.
ver heard people say “small talk” is not their cup
of tea? The idea of starting a conversation with a
total stranger is often challenging, especially
when attending a large event like the ISPA
Conference & Expo wherein attendees are rushing to check
off items on their must-do list in three eventful days. But
those who want to make the most out of their Conference
experience know there’s no way around it—networking is a
necessary art when attending Conference.
“Networking at the ISPA Conference & Expo, which truly
attracts the best-of-the-best in our industry, can open doors
to others who may not be as accessible outside the ISPA
Conference,” says Lynda Solien Wolfe, Performance Health’s
vice president for massage and spa. “Nothing propels a
successful career as quickly as a strong, influential circle of
friends.”
For Director, Kohler Waters Spas & Development Garrett
Mersberger, networking is a way to connect with industry
peers not only to share best practices, but also learn from spa
leaders.
Celluma by BioPhotas President & CEO Patrick Johnson
thinks networking is a way to expand one’s knowledge and
understanding about the industry. “We generally ‘know what
we know’ and ‘know what we don’t know,’ but we often
E
‘don’t know what we don’t know.’ Talking to others in the
industry will help us fill in the blanks, while potentially identifying blanks we didn’t even know we had,” Johnson says.
Research Before Connecting
Do not make the common mistake of thinking that the
networking process starts the moment you extend your hand
for a hand shake. In truth, effective networking begins before
you even introduce yourself. It pays to research industry
“Be fully disclosed. Don’t be
covert in your networking.
Let people know who you
are, what you are up to and
what you are interested in
connecting about.”
— PATRICK JOHNSON, Celluma by BioPhotas
leaders, peers or potential business partners you’d like to
connect on-site.
“LinkedIn is a great tool that we utilize to keep up on
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