Pulse September 2016 | Page 50

l l l “Ms. Smith, the products for your home care are…” “When you wake up tomorrow you will start with this cleanser.” “Tonight, when you take your bath, you will use ½ cup of___with ½ cup of____to make the perfect bath cocktail.” LESSON Which retail products sell in my spa? Like many of you, I have made numerous buying mistakes over the last 10 years. No exceptions, the vendors I work with must meet the following criteria: l On-site quarterly training program. l Free new hire startup product. l Samples for our guests. Accept 30-day returns. l Exclusivity is helpful but not always possible. l Host one event per year. l Unlimited supply of brochures at no cost. Believe in yourself and the road ahead. As business professionals we must choose to meet each day with the knowledge that our path holds both obstacles and opportunity. The competition will be tough and the conditions unpredictable and unforgiving, but these are what it takes to turn a vision into a reality. So dig deep and unleash what drives you—not for money or fame, but for the pure joy of doing what you do best. n l Owner of three day spas, TERRI SMITH’s expertise is in product selections, retailing, strategic planning, training, financial goal-setting and determining your business opportunities through analytical measurements. Smith received her BA degree from Butler University and extended studies in New York at The Fashion Institute of Technology. She is a certified Achieve Global Facilitator and attended Vassar College Leadership Training with several top retail executives in the world.