SUSAN STEWARD CONTINUED
9. If I could only keep one book to read, I’d pick: To Kill a Mockingbird by
Harper Lee.
10. The single most important takeaway attendees can gain from attending
my session at ISPA Conference is: Managers can learn something of value from
each generation in the workplace, including millennials.
Bill Barczy
and Tracie Wertz
EXPERTISE: Wellness and Retail
SESSION: Promoting Wellness
Beyond the Spa
1. We define innovation as: The vision to see a solution to a problem which most
people are not aware it exists.
2. In our view, the greatest innovation in today’s time is: The internet. Never
before did we have easy access to anything we want to know.
3. Of all the world’s innovators, we most admire: Jeffrey C. Grossman, a man
more people should know about. While his work is simple in concept, it can
i mpact our planet immensely.
4. In the area we’ll be speaking about at this year’s ISPA Conference, the
most disruptive idea we’ve seen so far is: Mobile apps as real-time marketing
tools and mobile spa services.
5. In the health and wellness space, the most inventive idea we’ve come
across with is: The spa as the “micro-influencer” and center of wellness in every
community. This is the central theme of our presentation.
6. If we could invent one thing, we would invent the: Electronic stimulus in
humans which causes salamanders to grow new limbs.
7. The one piece of advice we’d give to help foster a culture of innovation
is: Never think about why it will not work!
8. The app we are hooked on is: Bitmoji and the silly pleasure it gives us.
9. If we can only keep one book to read, we’d pick: A short story collection like
This Isn’t the Sort of Thing that Happens to You by Jon McGregor and a home
design book from Wertz’s collection.
10. The single most important takeaway attendees can gain from attending
our session at ISPA Conference is: A better understanding that
the spa business is uniquely qualified and positioned to foster, embrace and
provide wellness to everyone in the community. Learn how to provide wellness for
your business, guests and staff by extending wellness beyond the spa. n
36
PULSE
■
September 2016