IN THEIR WORDS
Get to Know
the Expert
Speakers
Heather Lemere
EXPERTISE: Sales
SESSION: Maximize Growth Areas
in Your Business and Unlock Profit
Potential in Your Client Base
Last o
Three-P f
ar
Series t
In the final part of this series, Pulse
highlights some of this year’s ISPA
Conference & Expo Professional Development Session
(PDS) speakers to share their views on today’s gamechanging innovations, disruptive ideas and innovators that
inspire them.
1. I define innovation as: Finding a better, more relevant way to reach your e nd goal.
2. In my view, the greatest innovation in today’s time is: Communication
through instant video. It allows the world to connect in seconds regardless of where
two people are.
3. Of all the world’s innovators, I most admire: Henry Ford. He pushed his ideas
and his team to create the impossible unique design of the V8 motor when all others
thought he was crazy.
4. In the area I’ll be speaking about at this year’s ISPA Conference, the most
disruptive idea I’ve seen so far is: Mobile conception like apps, Short Message
Service (SMS) and Multimedia Messaging Service (MMS). The mobile space has
been one of the single biggest reasons that long-term marketing techniques have
become extinct.
5. In the health and wellness space, the most inventive solution I’ve come
across is: Wearable technology. Fitbit, Garmin, Jawbone, Gear and many others
have empowered the public to be more aware of their daily activities.
6. If I could invent one thing, I would invent a: USB cable that connects the
internet to my brain.
7. The one piece of advice I’d give to help foster a culture of innovation is: Get
rid of the fear that stops you from trying something new.
8. The apps I am hooked on are: Runkeeper and Fitbit (in tandem).
9. If I can only keep one book to read, I’d pick: Think and Grow Rich by Napoleon
Hill. It is a great example of the power of one’s thoughts.
CLICK HERE to access the
Pulse archives and read the previous
parts of this series. For a complete
list of this year’s PDS speakers,
go to attendISPA.com.
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PULSE
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September 2016
10. The single most important takeaway attendees can gain from attending
my session at ISPA Conference is: There are new ways to reach your target
audience and it is not hard to understand how to harness the power of the new.