Pulse September 2015 | Page 10

SEPTEMBER 2015 VO LU M E 2 5 ISSUE 7 g n i s s e Dr YOUR Up RETAIL SPACE as e Id g in is d n a h rc e M l a u Smart Vis CK BY DO ROTA WYSO 28 Attracting and Retaining Local Guests BY ALEXANDER MENRISKY 32 A 48 32 Voices: Implementing a Sustainable Linen Program Consider the Whole Equation BY MIA RICHARDSON 36 Upsell Tactics Getting Guests to Spend More BY ALEXANDER MENRISKY 8 PULSE ■ September 2015 42 The Business of Franchise Following a Formula B Y M A E M A Ñ AC A P - J O H N S O N