Pulse October 2022 | Page 61

SNAPSHOT SURVEY

HIRING CONTINUES TO BE TOP PRIORITY across the industry , with nearly three quarters of spas ( 74 percent ) hiring a new employee in the second quarter of 2022 and 27 percent adding new positions to their workforce . One area of difficulty faced by spas dealt with employee turnover , as 59 percent of respondents experienced at least one employee departure . This suggests that making employee retention a priority is every bit as important as attracting new employees .

QUARTERLY PERFORMANCE

AMONG THE NUMEROUS ENCOURAGING STATISTICS illuminated by the July Snapshot Survey , perhaps the most exciting improvements in year-over-year second quarter performance dealt with staffing , which has proven to be a lasting challenge in the spa industry . The July Snapshot Survey asked respondents to share details on their spa or company ’ s second quarter performance compared to Q2 of 2021 .
KEY TAKEAWAY
Which of the following took place during the second quarter of 2022 ?
Added a new treatment to the spa menu
Reduced the number of treatment options on the spa menu
Added a new brand / product line to the retail lineup
Updated or changed the spa ’ s software
Invested in a marketing promotion or campaign
Hired a new emoloyee
Experienced employee turnover ( at least one employee departure )
None of the above 10 %
13 %
19 %
23 %
46 %
51 %
59 %
74 %
Which of the following best describes your workforce changes ? 2ND QUARTER 2022
Added new positions
Filled vacant positions only
Implemented or continued a hiring freeze
Laid off employees
No Change
Other
0 %
0 %
2 %
12 %
27 %
58 %
ENCOURAGINGLY , 58 PERCENT OF ALL SPAS noted that they had filled vacant positions in the second quarter , which served to motivate the creation of new positions in an effort to address record demand by slowly building spas back to pre-pandemic staffing levels . No respondents surveyed implemented a hiring freeze or laid off employees — a very positive , if unsurprising , indicator that the postpandemic wellness boom continues .
RESOURCE PARTNER ROUNDUP
WORKFORCE CHANGES
WHILE RESOURCE PARTNERS filled fewer vacant positions than their spa counterparts , 43 percent of respondents added new positions . This was likely due to many respondents reporting a 15 percent or greater increase in new accounts and 54 percent experiencing an increase in the number of repeat clients . The outlook continues to look bright for companies who have been plagued by supply chain issues and operational shifts over the past few quarters .
Added new positions
Filled vacant positions only
Implemented a hiring freeze
Laid off employees
No Change
Other
0 %
2 %
0 %
43 %
37 %
43 %
OCTOBER 2022 n PULSE 59