MELISSA JANSMA TOGOSPA
“ Choose a training champion on your team to ensure everyone remains up-to-date on training for all brands . This does not have to be a manager ! Managers and directors are spread so thin these days and need to start leaning on their support staff . Then , when launching a new product or line , you can ensure everyone is properly trained . This is typically a lead therapist ’ s role in spas , but retail products often get overlooked or do not get the same attention as services . This product or retail champion can also be a point of contact for updates from your vendors which will help minimize the overflow of emails from brand partners and provide you with ongoing support for continued retail success .”
MARITZA RODRIGUEZ PEVONIA INTERNATIONAL , LLC
“ Deep-dive vendor training to support the launch , including an immersive product experience by the spa team , role playing , sales targets and incentive programs for team , product knowledge training and keyword-driven , consumer-savvy scripting . Turnkey marketing toolkit support from the vendor with visuals and content optimized for consumer engagement , social listening and conversion .”
ADAR VENYIGE DAZZLE DRY NAIL LACQUER
“ Know your products ! Spa professionals are experts who can offer a wealth of knowledge , and our guests look to them for guidance . The more product knowledge a spa professional can share with a guest , the better . Conveying it with confidence will ensure their ability both to upsell into new services and to retail more effectively .”
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42 PULSE n OCTOBER 2022