18 TIPS FOR PRODUCT LAUNCH SUCCESS
LAUNCHING A NEW PRODUCT within a spa can liven up a retail space , add a burst of excitement among team members and , most importantly , capture the attention of spa guests . Whether you are launching one new product or rolling out an extensive new line of products , taking the time to prepare a launch plan is a must-do on a successful rollout checklist .
In response to a recent ISPA Media Lead survey , resource partners shared a valuable set of tips for spa professionals to keep in mind as they prepare for the biggest retail launch season of the year : the hustling , bustling holiday season . Take these tips to heart to ensure you have a holly jolly holiday launch that makes everyone — including your team — happy .
40 PULSE n OCTOBER 2022