MEMBER PERSPECTIVES
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“ Our vendors have been very generous with gift-withpurchase offers , shelf talkers and decorative props to encourage retail sales . Plus , they make it a fun and easy shopping experience .”
— LUDMILA MILIC , The Hotel Washington
At The Hotel Washington , a marketing game-changer for them is the brand awareness and recognition brought by winning prestigious industry awards .“ Since we earned first place among DC ’ s spas on Trip Advisor four years ago , we have certainly seen an increase in bookings . We now have achieved a Traveler ’ s Choice Award for 2022 , an incredible honor that has brought us a significant amount of exposure on the social media platforms ,” Milic says .
INVENTORY AND PRICING CHALLENGES One of the many challenges in the retail space is getting the right inventory levels to meet spa-goers ’ demand without the risk of sitting on excess products .
Like everyone else , Keith admits that they continue to struggle with inventory concerns and shipping delays . To help address this issue , she plans her purchases with extra lead time to help absorb any potential shipping delays .
The Hotel Washington ' s spa , pictured here , has taken advantage of vendor-supplied collateral to enhance their retail shelf appeal .
16 PULSE n OCTOBER 2022