MEMBER PERSPECTIVES
BY JOSH CORMAN
Serving the Wellness-Focused Guest
IT CAN SOMETIMES BE DIFFICULT to pinpoint an aspect of the spa industry that has not been dramatically affected by the COVID-19 pandemic . And though its impact has been almost entirely negative , the crisis we ’ ve experienced for more than a year and a half is not without the occasional silver lining .
A simple web search illustrates this point . Headlines such as “ COVID-19 Prompts Increased Focus on Self-Care ” and “ COVID-19 Moves People to Focus on Their Personal Health ” fill page after page of results . The pandemic has been terrible in so many ways , but as once-in-a-generation events often do , it has also clearly caused a considerable amount of reflection — in this case , reflection about the importance of our overall health and well-being as individuals and as a society . Business Wire reports that 57 percent of Americans named health and wellness their top focus area for 2021 , highest among their survey ’ s possible choices .*
How exactly this heightened focus on well-being will
* Faust , J . ( 2020 , December 7 ). Driven by the COVID-19 Pandemic , Americans resolve to prioritize health and wellness in 2021 at the expense of their finances . Business Wire .
Poolside at Colonial Williamsburg
32 PULSE � OCTOBER 2021