BY JOSH CORMAN
Miraval Berkshires ’ Artist-in-Residence , Jesse Tobin McCauley , favors vibrant colors and bold , abstract shapes .
SPAS HAVE LONG SOUGHT INNOVATIVE WAYS to expand their offerings in a manner that allows guests to partake in experiences that activate the senses and reinforce values — creativity , exploration , reflection — that so many in the industry hold dear . This summer , Miraval resorts debuted a new initiative called Celebration of the Arts , which involved hosting artists in residence at each of their properties and introducing a selection of art-based offerings that allow guests to connect with their own creativity in different ways . At the same time , the artists in residence worked on property , painting murals that beautified the properties and , in the words of Miraval Director of Brand and Marketing Dina Fenili ,“ invite guests to explore the meaning of art .”
30 PULSE � OCTOBER 2021