Pulse October 2021 | Page 29

large fitness center . To promote the new offerings , Pahel suggested that she offer a free upgrade on massage bookings ( guest ’ s choice of any of the three pieces of equipment ) for the first month after the equipment is in place and partner with the gym to encourage its members to make use of it . For spas without the space or budget to invest in large pieces of equipment , such partnerships — whether with fitness centers or businesses that already offer services such as halotherapy or infrared saunas — can be a way to bring these innovations to guests and help them develop more expansive and beneficial spa routines .
Take Them to School
Of course , even the most beneficial technologies that spas can adopt won ’ t be worth the investment if guests aren ’ t aware of their potential aspect . Another crucial aspect of delivering the

“ We can bring the knowledge of the human experience to humanize technology in a way that no other industry can , but we ’ re so afraid of it .”

— CELESTE HILLING benefits of new technologies to spa guests , then , is education . As Katlyn Hatcher points out , being sure to frame for guests a piece of equipment ’ s relationship to the needs they ’ ve already expressed , or that their service provider has already been working on with them , can make it far likelier that guests will respond to a technological offering enthusiastically . At Nemacolin , guests are usually referred to the property ’ s holistic healing center by a practitioner .“ We call this area where the equipment is located our ‘ enhancement suite ’— it ’ s an enhancement to the modalities that we ’ re doing in the spa ,” Hatcher says .“ It ’ s very important that [ the experience ] is guided … because there ’ s so much out there , so many different technologies and modalities and you lose people if you ’ re not really explaining and educating .”
If guests are not sufficiently educated on the potential benefits of

The Air We Breathe

MANY SPAS TEACH AND ENCOURAGE BETTER BREATHING PRACTICES , but how much benefit can those practices have if the air itself is detrimental to our health ? Seeking to provide the healthiest possible environment for her guests , Angela Cortright , owner of Spa Gregorie ’ s has turned to technology , partnering with Skin Authority to bring Air Beautification devices into her spas . “ It ’ s an extension of the service that we provide to [ bring ] healthy alternatives to our guests ,” Cortright says .“ We can do better with providing safer environments , and what better place than the spa to introduce people to healthier alternatives . It ’ s a new technology , and it perfectly aligns with what our mission is in the spa industry .”
The devices , which , according to Skin Authority CEO Celeste Hilling , can filter down to . 1 micron toxic micro particles and are designed to minimize the impact of indoor air pollution on everything from respiratory health to skin health . “ The more that you keep your skin healthy , you have to care about the environment it lives in , and the healthier we can make the environment your skin lives in , the more we ’ re going to contribute to prevention and well-being , and that ’ s what this industry should be about .”
OCTOBER 2021 PULSE 27