emphasize to guests — many of whom , such as golfers playing the property ’ s courses , may not normally visit the spa at all — the value of blending traditional offerings with more technology-focused counterparts . The property ’ s Woodland Spa offers a host of those traditional services , while its Holistic Healing Center Facility provides opportunities for guests to experience the benefit of technologies such as float therapy or whole body cryotherapy .“ So many of our guests will utilize both [ facilities ], but the Holistic Healing Center allows us to explore more alternative modalities ,” Hatcher says .“ When we were looking at more technology and provider-free types of services , we really saw that , and we explain it to our guests that it ’ s supplemental , an extension of the healing work that we ’ re doing on the table .”
Far from replacing the spa ’ s existing service providers , Hatcher shares that they are an essential part of identifying
which of the services available at the Holistic Healing Center might benefit the guests they ’ re seeing at the spa . “ If a guest is coming into the Woodland Spa for a more traditional spa experience , so to speak , but their practitioner is assessing them and learning about some additional concerns or pain or injury , they then use that opportunity to make [ the guest ] aware of some of this equipment at the Holistic Healing Center . So for us , it really just serves as a great supplement , a great addition to further personalize the guest experience to address their concerns ,” explains Hatcher .
Upgrades and Add-ons
It ’ s true that not every spa has the space or resources to add a slew of leading-edge technologies to their offerings , but no matter your spa ’ s size or budget , determining whether to add a technology-based service to your menu or amenities list still centers on to the same guiding principles that the spa industry has relied on for decades .“ What it boils down to is being able to provide the relief , the relaxation , the physical and mental rescue people need so desperately , but at the same time addressing their real concerns with regard to health and safety ,” says Angela Cortright , owner of Spa Gregorie ’ s .
If a technology can help the spa further its goal of bringing a greater sense of well-being to its guests , it ’ s worth considering , in Cortright ’ s view . “ I think that ’ s always been the goal and objective of the spa industry . Those of us who are dedicated to the spa industry , we ’ re ardent believers in the role of spa in the overall health and wellbeing of our guests and communities ,” she says . She adds that , in the same way that many spas have incorporated practices like mindfulness and meditation , guided breathing and nutritional guidance into their offerings ,
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Spa Gregorie ’ s newly installed Air Beautification units are just one way they incorporate technology into the guest experience .
24 PULSE � OCTOBER 2021