M0NEY MATTERS
CONTINUED reach out to brands to schedule holiday pop-ups to educate and demo new products . If restrictions are still tight , move the event outside . You could also plan a holiday-themed mini-market and outdoor yoga event hosted by a local yoga instructor . Wellness and workouts are vital to staying balanced every day , but especially during the combination of COVID-19 and the holidays . By offering outdoor exercises in a beautiful , open environment guests will be left happy , healthy and grateful for their loved ones ( AKA ready to gift-up and visit the market )!
5 . Use the Internet to Your Advantage : Not only is social media a great way to build your spa ’ s presence , but it can also help you sell products from your retail shelves . Plan holiday content ahead of time and have it ready to make your audience think about you as soon as gift shopping is on their to-do list . If you need more marketing materials of a product , reach out to your brand rep and see if they can send over content . This does not need to all be product-related ! Folks are looking for positivity and inspiration anywhere they can . Post uplifting quotes , articles , blog posts and photos to inspire your spa community . They will repost your spa content , bringing even more love to the spa ! There are many other ways to use social media to your advantage . Use Instagram and Facebook Live to host “ social distancing ” events where you can connect with your customers personally . Use this as a way to educate them on different services your spa offers , how
Working with management to offer samples and marketing materials to guests as they check in is a great way to raise awareness .
you are taking precautions during this time , skin care education , at-home facials , dry brushing techniques , meditation classes and more . This creates a fun and interactive environment for your clients while keeping your name in their head . Make sure you share all your specials and gift ideas across all of your platforms . The goal is to be the first thing that pops into a customer ’ s head when they are checking holiday gifts off their list or determining what they want for the holidays !
6 . Give to Get : When you give back , it will come back to you tenfold . Work with your team to determine what issues are most important to them — supporting frontline workers , national hunger , mental health or diversity . Donate a certain amount of meals per service or a portion of revenue to the cause closest to the spa ’ s heart during the holidays . I have found that the one-for-one model is effective in allowing a guest to know exactly what is going to happen . There is no question — you buy a service or product and you donate to someone in need . This doesn ’ t need to break the bank . Every little bit counts . And friends , customers and the community will love to share how you ’ re giving back . When you put giving in your spa or holiday plan , your customers will become your story tellers and biggest advocates . This holiday season will be different than any one before , but when you are giving and serving with your team , you ’ ll quickly realize that your own stresses kind of dissolve . The little things will melt away when you see the needs you are serving . Stay creative , diversify your offerings and give back . We are confident this season will be one of joy and prosperity . n
DANIELLE CONTE is the founder of Conscious Coconut — the producer of hand-pressed , small-batch , fair trade , organic coconut oil that gives back .
38 PULSE ■ NOVEMBER / DECEMBER 2020